ai - hype or reality?
Great marketing and advertising run on data, and people don’t have the kind of relationship with information that computers do.
While it's not new, Artificial Intelligence has come a long way in the last few years, and it’s starting to touch every part of our jobs as marketers.
Marketing has now entered the ‘conversational’ age. New AI-powered technologies are making it possible for brands to communicate with consumers on an almost individual basis.