Stories are taking over social media!
Stories are powerful. And human beings crave them. All sorts of studies have suggested that storytelling stimulates the human brain in a way hard facts never can.
The business world has come to understand the power of storytelling too. Companies in a huge variety of industries have come to understand the success than can be unlocked, the communities that can be built and the profits that can be made through effective storytelling.
In this context, a new way of sharing on social media has emerged: the Stories format. Seemingly tapping in to our primal love of storytelling, Stories have become almost the ‘default’ sharing format for social media users around the world. And now businesses are embracing them, using them to connect deeply with their audience and drive purchase and loyalty through advertising.